Category: Outdoor Industry News (Page 4 of 6)

Key Brands Committing to Interbike 2011

March 31, 2011 / admin

SAN JUAN CAPISTRANO, Calif. – March 31, 2011 – Interbike, the cycling industry’s annual flagship trade event for the last 30 years, is quickly selling out as exhibitors large and small lock up their space for the September 14-16 show at the Sands Expo and Convention Center in Las Vegas.

“Interbike 2011 is already shaping up to be one of our biggest shows ever,” said Show Director Andy Tompkins. “The mix of established brands that exhibit every year and companies new to the cycling industry or just new to the show provide retailers with the opportunity to see the latest offerings from every corner of the cycling world, something that can only happen at an event as broad based and well-attended as Interbike.”

SRAM Gold Rusch Tour Hosts Ladies Lounge at Sea Otter Classic

March 31, 2011 / admin

Ketchum, ID – March 31, 2011 – Rebecca Rusch, the two-time Leadville Trail 100 Women’s Champ and three-time 24 Hour Solo Mountain Biking World Champion, is kicking off the 2011 SRAM Gold Rusch Tour at the Sea Otter Classic April 14-16 in Monterey, California. The SRAM Ladies Lounge at Sea Otter classic will feature a number of top female mountain bikers, industry influencers and top mechanics meeting fans and signing autographs giving bicycle tech clinics, skills discussions and relaxing in between competitions. The SRAM Gold Rusch Tour is designed to encourage women across the country outdoors and on their bicycles.

Universal Sports Announces Groundbreaking New Original Adventure Series, “Take A Seat: Sharing A Ride Across America”

March 28, 2011 / admin

Los Angeles, CA—March 28, 2011 – Universal Sports is excited to announce its groundbreaking new original adventure series, “Take a Seat: Sharing a Ride across America”, premiering with back-to-back episodes on Monday, April 4, at 8:00 p.m. and 8:30 p.m. ET/PT. From the Santa Monica Pier in California through Yellowstone Park in Wyoming, across the Badlands in South Dakota and arriving in Central Park in New York, “Take a Seat” – the network’s first-ever original series – will take viewers on a powerful and inspiring cycling voyage across America.

Slingfin

March 24, 2011 / admin

BERKELEY, CA – Slingfin, Inc. today announces the premier of its first products on the world’s highest peak – Mount Everest.

Slingfin’s BFD (7-meter dome), LFD (5-meter dome) and New One (featuring Slingfin’s patent pending WebTruss technology) will all make their expedition debuts with some of the world’s most respected mountaineers.

DannyShane Launches Exclusive Membership Program for Cycling Enthusiasts

March 14, 2011 / admin

Granbury, TX – March 15, 2011 – DannyShane ( www.dannyshane.com), an eco-conscious cycling apparel company, announced today that it has launched Club DannyShane, an exclusive membership program for cycling enthusiasts.

DannyShane, recently featured in Road Bike Action Magazine and VeloNews, is an innovative cycling apparel company that was created out of a love for cycling and a desire to create eco-conscious cycling roadwear that offers high quality fit, style, performance and comfort.

VÖLKL PARTNERS WITH GIBSON GUITARS TO BENEFIT HIGH FIVES FOUNDATION

March 8, 2011 / admin

LEBANON, NH. (March 7, 2011) – In conjunction with its shift to more “rocker” skis within its line, Völkl has once again partnered with Gibson Guitars and is again offering up a custom Les Paul guitar. The guitar is a Les Paul model that was manufactured at Gibson Custom in Nashville, TN and highlights the graphics of Völkl’s popular ‘Katana’ ski, a popular big mountain model featuring their ‘ELP’ rocker technology.