Category: Outdoor Industry News (Page 5 of 6)

Zio Sport Outfits Children in Haiti

March 8, 2011 / admin

AUSTIN, Texas (March 8, 2011) – Children’s active wear company, Zio Sport, has shipped more than 26 boxes of clothing to Clothes4Souls. The non-profit organization will then send the apparel to the children of Haiti. The Caribbean nation was ravaged by a devastating earthquake last year.

“The kids in Haiti still need our help,” Zio Sport President and Co-founder, Ragan Melton said. “These kids have nothing. Clothes4Souls will ensure that the children of Haiti receive much-needed clothing. Clothes4Souls focuses on children, just like we do here at Zio Sport.”

Agion Introduces Round Two of the Stink at Nothing Challenge

February 15, 2011 / admin

OUTDOOR RETAILER WINTER MARKET, Salt Lake City, Jan. 21, 2010 – Building on the success of the world’s most ambitious anti-stink experiment, Agion has extended its Stink at Nothing campaign for six more months, offering new prizes to those who take the Challenge. Outdoor enthusiasts and athletes alike can visit www.stinkatnothing.com and test Agion Active odor-elimination technology by engaging in whatever sweat-inducing sport they dare. To date, the Stink at Nothing campaign has attracted more than 400,000 website visitors. Over 90,000 consumers from 150 countries have signed up to participate.

Agion Active and Woolrich Partner

February 15, 2011 / admin

OUTDOOR RETAILER WINTER MARKET, Salt Lake City, January 20, 2010 – Agion® partners with Woolrich the Original Outdoor Clothing Company™ to bring social confidence to consumers who want to stay warm, yet fresh during three season outdoor activities. Agion Active odor elimination technology is now available in Woolrich’s new Poly Merino base layers. Even when temperatures drop, those who enjoy being active in cold weather know that you still work up a sweat. This can lead to an undesirable situation, especially when wearing a warm, formfitting shirt. When wearing Woolrich’s Poly Merino shirts featuring Agion Active, consumers can feel confident knowing they are not offending with unpleasant body odor. Agion is currently exhibiting at Outdoor Retailer Winter Market, Booth 38205.

Trips for Kids “Red Team” Wins CLIF BAR 2 Mile Challenge

November 8, 2010 / admin

SAN RAFAEL, Calif. November 8, 2010 – On November 1, Trips for Kids (TFK) and its Red Team of supporters won the CLIF BAR 2 Mile Challenge, a nationwide, six-month long campaign to fight climate change by encouraging people to ride a bike instead of driving a car for trips of two miles or less.

Friendly competition among cyclists taking the CLIF BAR 2 Mile Challenge resulted in a $25,000 bonus grant to Trips for Kids. The bonus grant followed a $25,000 grant CLIF BAR initially made to each of the three non-profits supported by the 2 Mile Challenge.

Trips for Kids has earmarked a portion of the awarded funds to go to chapters in good standing to purchase needed equipment, and create information sharing and program materials. A portion of the funds will also be used to create new TFK chapters.

Primal Wear Launches Redesigned Website to Match its Renewed Focus

November 8, 2010 / admin

DENVER – November 8, 2010 – Primal Wear, a leading designer and manufacturer of technical cycling apparel, today announced the official relaunch of primalwear.com, which provides access to extensive content of the companies branded and custom clothing lines. The redesigned site emphasizes the company’s renewed focus on technical cycling wear, as well as the range of graphic designs the company is known for.

Navigation improvements allow users to easily browse between the company’s 2011 road, mountain, triathlon and lifestyle clothing lines. Primal’s product line growth is reflected with more product content and detailed technology descriptions of proprietary fabrics and chamois designs.

Sanuk Captures Monkeyman Daniel Woods in Daring Jungle Expedition

October 14, 2010 / admin

October 13, 2010, Irvine, CA – Hold on to your bananas folks! Sanuk has just captured monkeyman Daniel Woods and added him to their world-class team of climbers. Raised by a tribe of hairless, albino chimpanzees, Daniel Woods developed a passion for climbing at an early age. After years spent fighting for the ripest banana on the tree, Daniel developed an obsession for climbing (not to mention some weird grooming habits). Upon capture, Sanuk transported Daniel back to civilization where he was nursed into society with a series regular sponge baths (for fleas) and heavy doses of motivational VHS tapes from the 80s.