BARCELONA, SPAIN (CFEpr+) April 12, 2011 – – Okole Stuff Chamois Ointment’s Spanish distributor – Bicibike – has signed World Champ Jose Antonio Hermida to ride and promote the long-lasting Chamois Ointment he used to secure the World Mountain Bike title.

Courtesy of Bicibike;

We would like to announce the agreement reached between World Mountain Bike Champion Jose Antonio Hermida, to continue using Okole Stuff Chamois Ointment for the 2011 season.

The Multivan-Merida rider used Okole Stuff for the entire 2010 season because of how impressed he was with the original samples we gave him. After riding with an informal agreement, we have now partnered to create an even stronger promotional arrangement.

The Andalusia Bike Race in late February was sponsored by Okole Stuff and Squirt Lube, bringing Bicibike officers Sergi Moreno and Eduardo Aguilera to the race. This was the perfect opportunity to formalize details of the arrangement with Hermida, and make it official. The contract was signed in Hermida’s hotel, minutes before leaving for the start of the second stage. To celebrate, Bicibike provided free Okole Stuff and Squirt Lube samples to all participants.

“Hermida is a good friend of our business and loves the product, which makes reaching an agreement to use his image very simple. In 2010, Jose’ was amazed with the smooth performance of the chamois ointment and its durability. Okole Sthermidapodiumuff is an ideal product for stage races and long-term training as paraffin base makes it very resistant to sweat and marathon sessions on the bike. The feedback we received from riders who did not know the product and are using it in this race is surprise and absolute conviction,” said Sergi Moreno, from Bicibike.

Still, it is important to note that Okole Stuff is a product intended for all cyclists: those who train hard for hours and push the limits of endurance, and those that ride once or twice a week and need to keep things smooth under the saddle!

Kind regards,

Spain Okole Stuff
Marketing Dept
www.bicibike.com

About Okole Stuff

Okole (pr. Oh-ko-lay) Stuff was developed by a Multi-time National Endurance Mountain Bike Champion. This unique ointment is the result of trying every Chamois Cream on the market and not finding satisfactory performance. Try it for yourself and find real relief no matter how many miles your ride takes you.

Okole Stuff stays on TOP of your skin to provide hours of friction-free time in the saddle. Soothing and long-lasting ingredients include Lanolin, Allantoin, Tea Tree Oil, and Aloe to help heal your skin and keep you riding longer.

Okole Stuff is currently distributed by BTI and KHS in the United States, and in Spain, Germany, Australia and the UK. For distribution inquiries, contact Ron Sawicki at ron@okolestuff.com

Developed by athletes for athletes.