This Black Friday, when deals and discounts entice people to buy more, Patagonia is sending an alternative message to its friends, family and customers, one that explores the quality of the things we own and the lives we live. To help drive that message home, the Malloy family (Patagonia Surf Ambassadors) have produced Worn Wear, a short film to share the stories of Patagonia customers and their beloved Patagonia gear that has stood the test of time.